Álon & Partners aim to shape consensus among professionals and stakeholders in designing management plans that avert further water crises – through the Lifestyle, Arts & Culture segment, commencing with our first “Arts & Culture with a Cause” movement founded in New York and Singapore.

*Cotton growing uses vast amounts of water, and needs extensive irrigation when grown out of its natural environment. In the production of a cotton T-Shirt approximately 60kg of water is used..and about 45kg of waste water is discharged per kg of output…In the life of a cotton T-Shirt the energy and resources used for washing, ironing and tumble drying accounts for two-thirds of the total energy used in the T-Shirt life. The remaining one-third includes material, production, transportation and disposal. (Well Dressed?, Cambridge University)